Selfish Santa

Everything is about sharing these days. Share your content. Share your clothes. Share your calendar. Share your opinions. Share your feelings. Share. Share. Share.

But some things are just too good to share. Some things you need to keep to yourself.

Like Swedish Fish.

Sometimes the most shareable things are the ones we want to share the least. That doesn't make us selfish. It makes us human.

Santa is the most selfless human we know. But even he deserves to be more selfish.

Agency: Majority
Client: Swedish Fish