“Mr. Pipp”

Mr. Pibb is back in stores and at your favorite fast food restaurants. The problem?

Everyone 'knows' Dr. Pepper is better than Mr. Pibb. But Mr. Pibb isn't second best. It's just been slept on.

So how do you relaunch a soda no one is really checking for?

With a little help from Mr. Pipp: the most famous 'slept on' athlete in American sports history.

PRESS: AdAge, Bleacher Report, Daily Mail, Sports Illustrated, TMZ , Top 5 Campaigns

In the days leading up to the launch, we teased that something was coming — leaving fans guessing.

We launched the full spot right on time for March Madness, when we knew we'd have basketball fans' full attention, starring Scottie Pippen as Mr. Pipp and Van Lathan as the voice of Mr. Pibb.

We got people talking. Now they’re all left wondering…is Scottie shading Michael Jordan? Is Mr. Pibb just slept on? Was it just a decade long-plot built on multi-part documentaries?

Stay tuned to find out.

Agency: Majority
Client: Mr. Pibb
CCO: Omid Farhang

GCD: Micöl Rankin
Senior Art Director: Erika Casales
Senior Copywriter: LeAndra Langhorne
Art Director: Sierra Wheeler
Producer: Christine Presto
Account: Snigda Villasencio
Director: Amir Farhang
Production Company: Timber